New York: Children are more likely to consume alcohol as they watch more advertisements of a particular brand, a study has revealed. The research, published in the Journal of Studies on Alcohol and Drugs, links alcohol advertisement to underage drinking and suggested that TV ads influence the amount of alcohol children consume. Past studies have found that underage drinkers often have a preference for the brands of alcohol they see in advertisement. Timothy Naimi, Associate Professor at Boston University School of Public Health and his team found that more the exposure kids had to brand-specific alcohol advertisement on TV , their total amount of consumption of those specific brands was greater. Also the total consumption of the advertised brands was after adjusting their for consumption for all the non-advertised brands. This adjustment is important, said Naimi, because it takes into account the fact that those who watch more television may tend to drink more...
Young India Network is a youth (14-30 years) driven network for the prevention of non-communicable diseases (NCDs) and its risk factors, formed with a vision of having a meaningful involvement of youth and People Living With NCDs in the advocacy of health agenda in India with a primary focus on alcohol and drug use as major risk factors for both communicable and NCDs. It aims to contribute in achieving the Goal 3 of Sustainable Development Goals,ensuring healthy lives .