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Showing posts from June, 2018

Alcohol Marketing in India #enoughNCDs

Alcohol Marketing in India: #enoughNCDs 
Suneel Vatsyayan* The World Health Organization’s (WHO) Global Strategy identifies the importance of reducing the impact of marketing, particularly on young people and adolescents, as an important consideration in reducing harmful use of alcohol.It has been observed that alcohol use has escalated as one of the leading risk factors for global burden of disease.  
The Cable Television Network (Regulation) Amendment Bill, in force September 8, 2000, completely prohibits cigarette and alcohol advertisements.  However, it is evident that we are living in a media dark era. The industry circumvents the bans on advertising by surrogate advertising, and the images in alcohol advertising have changed from voluptuous pin-ups (targeting the traditional market of middle-aged male consumers) to depictions of a ‘good life’, aimed clearly at women and youth. This is also an era of social media platforms like Facebook and Twitter, where the promotion of content by …