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ICMR Project:Radio DATE (Drug, Alcohol & Tobacco Education)

Radio DATE (Drug, Alcohol & Tobacco Education) "About 4% tobacco users in Goa and about 6% users in Karnataka quit their habit after hearing the programme. About 98% to 99% of the listeners expressed that such programmes should continue." The project Radio DATE was a collaborative effort of Indian Council of Medical Research and All India Radio. The acronym DATE stood for Drugs, Alcohol, and Tobacco Education. The radio programme was in the form of 30 weekly episodes of 20 minutes each. Ten episodes focussed on tobacco, eight each on alcohol and drugs, and two episodes on legal aspects. The introductory and concluding episodes touched all the three themes. The episodes were broadcast from 84 stations of All India Radio (out of 104 existing at that time) at prime time, simultaneously in sixteen languages.  The prototype was developed in Hindi and was sent to selected radio stations of All India Radio for translation in regional language, as per the specifie...

Pehchaan Teen Radio Show: "Sunder Jeevan"

When we say drugs, two things come to our mind: drugs itself and money to buy it...With this theme and theory my not so creative mind picked up three instances from our day-to –day life and came up with such a simple plot line. The story involves a family who is a victim of the patriarch who is a full alcoholic and how his habit harms his own family... ... Three friends who came under the influence of alcohol and cigarette (in short drugs) forced the 4th friend to indulge in such a heinous act but the strong will power and determination; he overcame his lust and said no to drugs. But eventually, one of the friends got into the habit of stealing money from his house and later on being caught by his sister, abuses her and showed fearless attitude. With this,the untold story begins and the journey from drugs to death depicted in a simplistic manner with item numbers, masala comedy and heart-throbbing emotions takes a toll over the audience. .. Here is the link to ...