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Showing posts from October, 2012

Sushil Kumar says no to Rs. 50-lakh liquor ad

Raised in the true Indian wrestling tradition of milk-and-ghee, alcohol was never his thing. So, when a leading liquor brand offered Sushil Kumar Rs. 50 lakh to appear in a surrogate ad, the London Olympics silver medallist said a firm no. “I didn’t want to be associated with a liquor brand in any form as it would send a wrong signal to the youth,” said Kumar, the only Indian to win two back-to-back individual Olympic medals.
Surrogate ads involve promoting banned products such as cigarettes and alcohol in the guise of another product.
“The sporting tradition that I have been raised in values discipline way above money,” he said.
Kumar’s bronze medal triumph in Beijing four summers ago earned him celebrity status and after the 29-year-old changed “the colour of his medal” in London, his place in Indian sporting history was sealed.
Starved of youth icons —other than cricketers — advertisers found a star in Kumar, who endorses Mountain Dew, Eicher tractors and …

Tribal women from Maharashtra's Chandrapur have sent 80,000 postcards to Chief Miniter asking to make the district liquor-free

Ban alcohol, demand Maharashtra's Chandrapur tribals
Newstrack India
Chandrapur (Maharashtra), Oct 7 (IANS) Tribal women from Maharashtra's
Chandrapur have sent 80,000 postcards to Chief Miniter Prithviraj Chavan
asking to make the district liquor-free, a social activist said Sunday.
"This is a last-ditch effort by the ...
<http://www.newstrackindia.com/newsdetails/2012/10/07/213--Ban-alcohol-demand-Maharashtra-s-Chandrapur-tribals-.html>

Nada India community based drug & HIV/AIDS prevention

Teenagers and young adults are particularly vulnerable to using licit or illicit drugs. The prevalence of drug use among young people is more than twice as high as that among the general population. At this age, peer pressure to experiment with illicit drugs can be strong and self-esteem is often low. Also, those who take drugs tend to be either misinformed or insufficiently aware of the health risks involved.
Focus
Studies have proved that people who start smoking cigarettes and/or drink alcohol at a young age are much more likely to experiment with legal and illegal drugs than people who do not smoke or drink. This is the reason why Nada India has been reaching out to the young people by organizing a series of artistic events like painting competition and theater by Deep group with slogan The slogan was "Think of Health not the drugs"
Aim
Nada India aims to raise awareness of the major problem that legal and illegal   drugs represent to society. No individual, family or commun…

State seeks ban on alcohol, smoking scenes in films Indian Express

State seeks ban on alcohol, smoking scenes in films
Indian Express
The state government said on Monday it wanted a ban on alcohol and smoking
scenes in movies and would request the Centre to amend laws. Minister of
state for social justice and de-addiction activities Sachin Ahir told
reporters the government had taken ...
<http://www.indianexpress.com/news/state-seeks-ban-on-alcohol-smoking-scenes-in-films/1010635/>