December 2023: Advocating Health through COTPA Amendment and Tobacco Tax Increase Campaigns

Suneel Vatsyayan at Nada Media Consultation

4th Jan 2024: December 2023 witnessed significant developments in the realm of tobacco control, with a particular focus on the implementation of the Cigarettes and Other Tobacco Products Act (COTPA) and initiatives to increase health taxes on tobacco products. In this analytical blog, we will explore key events and their implications for public health and tobacco control measures.

 Delhi Police and NCB's 'KAVACH-4' Operation:

In a proactive move, Delhi Police's Crime Branch and Narcotics Control Bureau conducted 'KAVACH-4', targeting 70 cigarette shops near schools. Fines were imposed under COTPA, emphasizing the commitment to protect children from exposure to tobacco near educational institutions.

Implementing COTPA Strictly in Karnataka:

Deputy Secretary of Karnataka State Legal Services Authority, Raghavendra Shettigar, stressed the importance of strict COTPA implementation to safeguard non-smokers. The call for awareness, fines, and legal actions against violators was echoed by senior police officers, addressing concerns about tobacco sales in petty shops and hookah bars.

DLCC's Evaluation in Pulwama:

The District Level Coordination Committee in Pulwama evaluated the progress of COTPA and the National Tobacco Control Programme (NTCP). The commitment to achieving an 'addiction-free Pulwama' was highlighted, with a focus on increased training, awareness campaigns, and community engagement.

Tobacco Smuggling Incidents:

Incidents of tobacco smuggling were reported, with significant seizures in Vijayawada and Mumbai. These events underscore the need for robust measures to curb illegal trade, as highlighted by the Directorate of Revenue Intelligence's actions in Mumbai.

WHO's Call Against Flavored Vapes:

The World Health Organization urged governments to ban flavored e-cigarettes, citing potential health risks. The call emphasized the need for treating e-cigarettes similarly to tobacco and highlighted the risks associated with their use, especially among children and young people.

British American Tobacco's Write-down and ITC's Rise:

British American Tobacco's decision to write down the value of US cigarette brands reflected changing market dynamics. Meanwhile, ITC Ltd emerged as the third most valuable tobacco company globally, signaling the success of its diversified business model.

Tobacco Tax and Price Advocacy:

Economists and health experts advocated for a steep hike in taxes on tobacco products, aiming to discourage consumption. The Parliament Standing Committee on Health's recommendations align with the goal of reducing the economic and health burden associated with Tobacco.

ADB's Study on Tobacco Taxation Strategies:

The Asian Development Bank conducted a study on tobacco taxation strategies in high-burden Asian countries, emphasizing the potential for increased tax revenue and reduced smoking prevalence through higher cigarette prices.

GST Raids on Cigarette Companies:

Central Goods and Services Tax raids on cigarette manufacturing companies, such as the one in Ghaziabad, highlighted the government's efforts to curb tax evasion and ensure compliance.

Media Consultation in Himachal Pradesh: Nada India Foundation organized a media consultation in Dharamshala, advocating for health taxes and COTPA amendments. The event brought together various stakeholders, including media personnel, to discuss the pressing need for tobacco control measures in Himachal Pradesh.

Conclusion:

The events of December 2023 underscore the

multifaceted approach required to address the challenges posed by tobacco use. From strict law enforcement and anti-smuggling measures to global calls for e-cigarette regulation and taxation advocacy, stakeholders are actively working towards creating a tobacco-free and healthier society. The synergy between government initiatives, public awareness campaigns, and media engagement will play a pivotal role in achieving these objectives.