Young India Network for Good Health

I also guarantee that every consumer is aware of the harm caused from tobacco but in reality they have been trapped under calculated industry tactics and socio-economic pressures.     Subhiksha Shankarraman* I used to always wonder ‘what is good health and am I able to lead one sufficiently?’ . During my adolescence, I had become very fond of Blue Lays. It’s ‘Indian magic masala’ kept lingering in my taste buds that I just could not stop after eating just 1 packet.  I craved for more even though I was well aware of it’s side effects.  I am a mindful consumer but it was not until my early twenties that I learnt to reflect on my choice and change my consumption behaviour. Blue Lays being cheap, tasty, less time consuming to prepare and easily available, it found its way to substitute our healthy but time consuming home made chips that my Amma used to prepare. You may wonder, if I was mindful of my choice, why did I choose to consume so many Blue Lays packets in a day?;...

While the global leaders take on their call to action against tobacco control, Dr. Harsha Vardhan shares the initiatives taken by India towards tobacco control at the 'Taking on the Toughest Fights Globally' webinar organised by Campaign for Tobacco Free Kids on 24 June 2021. Dr. Harsha Vardhan's message: Vision for tobacco free India: Overall there is too much pain in seeing young people die. Let there be rage and anger to counter tobacco. We need to win this battle and make a historic difference. We need to attain a tobacco free and healthy world. Call to action we need to adhere to: Tobacco control programs must reach the entire 1.3billion population. Make all of them aware of the ill effects of tobacco and strengthen the political will.  We have successfully got 85% pictorial health warning in packages and established dedicated helplines. We have also banned e-cigarettes and currently combatting to regulate the display of tobacco products at POS. Therefore, tobacco cont...