New Lancet study highlights 38% increase in alcohol use among Indians (from 2010 to 2017) - a deviation from the national NCD target of reducing alcohol consumption by 10% by 2025
"Alcohol drags people into poverty and adversely affect their families and entire communities. The direct and indirect costs of alcohol harm to the household is the biggest barrier in sustainable development. Alcohol harm is jeopardizing human capital and draining out all govt. welfare measures and family earnings.” Mr Suneel Vatsyayan, Chairperson, Nada India Foundation
This steep rise in alcohol use in India can be attributed to number of factors including changing perceptions of Indians around alcohol use, easy access unregulated alcohol marketing and promotions such as offers at point of consumption (ladies night, happy hours), very high exposure to alcohol use in movies with full songs dedicated to drinking alcohol.” Dr Monika Arora, Executive Director, HRIDAY
“Alcohol use during teenage years negatively affects two important regions of the brain Hippocampus (affecting memory and learning) and Prefrontal lobe (affecting planning, judgment, decision making, impulse control and language). Evidence shows that the more teenagers delay their alcohol drinking, the less likely they are to become regular consumers, as adults and thus, they can avoid alcohol-related problems later in life.” Dr Swati Bhave, Executive Director, Association of Adolescent and Child Care in India.