“Rampant advertising by alcohol industry in India and need for a national level alcohol control policy”.

Nada India Team participated in a seminar on the topic “Rampant advertising by alcohol industry in India and need for a national level alcohol control policy”. Seminar was organised by Public Health Foundation of India. India. There are satellite channels in India who are promoting responsible drinking and targeting aspiring rich and young people

The Health Promotion Division of the Public Health Foundation of India (PHFI) has undertaken a research on alcohol industry, its marketing strategies and policy environment around alcohol in India. This data has been compiled into a Report “Alcohol Marketing and Regulatory Policy Environment in India”. The report was released on November 26, 2013. This is the first time that such an endeavour has been undertaken in India and a comprehensive report has been prepared. The report maps key alcohol players, types of alcohol products in India, rampant growth of alcohol industry and its marketing and advertising practices that target women and youth in India.

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