Skip to main content

Magic Drink!!

Photo Big Alcohol wants us to believe their myths about the magic of alcohol and glamorise its effects. We've created a better brand: #MagicDrink Tasty, stylish, alcohol free, good for you, your party, your community. Drinking @magicdrink means uniting fun and community. Mission Inspire Freedom - together for women and girls - every 25th Magic Drink promotes health, well-being, freedom, happiness, taste and style and it promotes social values beyond that: gender equality, and a world free from gender-based violence in all its forms. 

Alcohol-free is the new black. Or orange... Description Although the alcohol industry has us believe their myths about the magic of alcohol, most of us know that alcohol is NOT a magic drink: it causes medical, social, economic, and democratic harm, ruins families and commu- nities, keeps people in poverty and exposes children to violence. And up to 80% of cases of violence against women and girls are rela- ted to alcohol. No magic at all. This also means that living alcohol free and choosing alcohol free drinks has a huge im- pact. It’s not only healthy but helps preventing and reducing violence against women and girls. t’s simple, less alcohol use means less vio- lence. More alcohol free drinks, means less violence and more freedom. They promote health, happiness and freedom for the drinker and society around them. 
That’s why we have created a brand: Tasty, stylish, alcohol free, good for you, your party and your community. Drinking the Magic Drink is our way to combine pleasure, fun, party with making a difference for women and girls because we also promote their freedom, dignity and equality. Use the Magic Drink – logo stickers to put it on cups, glasses, bottles when you give out YOUR version of the Magic Drink in your INSPIRE FREEDOM CAMPAIGN event. Feel free to be creative with mixing YOUR local recipe of the Magic Drink – only make it orange. Share your recipes and pictures with us, for our global collection of local recipes for the Magic Drink. The more people show that they drink alcohol-free, the weaker the alcohol norm will become. We have a power to create a new, healthy and stylish culture. Email the recipes, pictures or videos of your magic drink to our email: magicdrink@iogt.org Your products will be gathered and published on our webpage and in a book: “Tastes of orange. Tastes of magic. The Magic Drink world wide”. Share the pictures, recipes and impressions of your Magic Drink in the social media using #MagicDrink and #AlcoholFree so our magic drink can go global and viral.

Comments

Post a Comment

Popular posts from this blog

Ban alcohol advertising and products: NGOs

India News By IANS, New Delhi: A new report by a group of NGOs Tuesday highlighted the ill-effects of advertising and marketing of alcohol on young people, and proposed a comprehensive ban on all kinds of marketing strategies that seek to portray drinking as normal. "To reduce alcohol consumption, it is very important that the governments enforce a comprehensive ban on all kinds of advertising of alcohol brands and products. "A separate government agency should be formed to monitor this ban," said the report titled "Alcohol Marketing and Regulatory Policy Environment in India" released here. The report was developed by the Public Health Foundation of India in collaboration with Delhi-based NGO Hriday and Swedish National Institute of Public Health. Monika Arora, director of the health promotions unit of Public Health Foundation of India blamed advertising for promoting the use of alcohol among youth. "It has been seen that children wh...
1 comment
Read more

Bollywood Actor Challenges Liquor Legislation

Bollywood Actor Challenges Liquor Legislation NTDTV In an effort to discourage youngsters from consuming alcohol, the provincial government of India 's western Maharashtra state this June increased the legal age limit from 21 to 25. Khan calls this act of state government an infringement of individual ... < http://english.ntdtv.com/ntd t v_en/news_asia/2011-09-15/bol l ywood-actor-challenges-liquor - legislation.html >
Post a Comment
Read more

Family is exposed to second-hand smoke that adds to their indoor pollution, a risk factor for NCDs says Suneel

Suneel Vatsyayan says " In our society, tobacco is comparatively more acceptable, affordable, and available"   Vinnie, Nada Health Advocate   Vinnie Choudhry is a student of management, pursuing her MBA from IIM Bangalore. She graduated in Economics from the University of Delhi. She has been associated with Nada India Foundation since her school days where she participated in a Pehchaan Radio club Show which waconducted to raise drug awareness amongst young people.  The following interview was conducted on phone with  Mr. Suneel Vatsyayan, founder of Nada India Foundation, which has been working for prevention of tobacco, alcohol and other drugs and non-communicable diseases for 20 years now. The organisation has been instrumental in rehabilitating the lives of several families whose members were caught in the web of addiction. Vinnie - Sir, Thanks for getting on call with us. Can you tell us about how you decided about setting up Nada India Founda...
Post a Comment
Read more