Raised in the true Indian wrestling tradition of milk-and-ghee, alcohol was never his thing. So, when a leading liquor brand offered Sushil Kumar Rs. 50 lakh to appear in a surrogate ad, the London Olympics silver medallist said a firm no. āI didnāt want to be associated with a liquor brand in any form as it would send a wrong signal to the youth,ā said Kumar, the only Indian to win two back-to-back individual Olympic medals. Surrogate ads involve promoting banned products such as cigarettes and alcohol in the guise of another product. āThe sporting tradition that I have been raised in values discipline way above money,ā he said. Kumarās bronze medal triumph in Beijing four summers ago earned him celebrity status and after the 29-year-old changed āthe colour of his medalā in London, his place in Indian sporting history was sealed. Starved of youth icons āother than cricketers ā advertisers found a star in Kumar, who endorses Mountain Dew, Eicher tractors a...
Young India Network is a youth (14-30 years) driven network for the prevention of non-communicable diseases (NCDs) and its risk factors, formed with a vision of having a meaningful involvement of youth and People Living With NCDs in the advocacy of health agenda in India with a primary focus on alcohol and drug use as major risk factors for both communicable and NCDs. It aims to contribute in achieving the Goal 3 of Sustainable Development Goals,ensuring healthy lives .