In a development which could impact the way brands in certain
categories use Facebook, “The Australian Advertising Standards Board
has ruled that Facebook is an advertising medium, and as such, company
pages must comply with pertinent codes and laws, vetting all public
posts to ensure they are not sexist, racist or factually inaccurate,”
says Brandchannel.
Teacher’s whiskey, on the India FB page , plugs the product openly However, there has been no such restriction on social media in
general and Facebook in particular – so brand pages openly talk about
and promote alcohol. For example, on Smirnoff India’s FB page,
an update says: “They say that a match made in heaven is too good to be
true. From the world’s number one vodka brand. Presenting Smirnoff
Espresso – the unique blend of coffee and vodka. It’s available in
Mumbai, Pune and Goa and is coming to all your cities soon! Now what can
beat this match?” Teacher’s whiskey, on the India FB page ,
plugs the product as openly. “Scotch Whisky Trivia: Whose quote is
this: “No married man is genuinely happy if he has to drink worse whisky
than he used to drink when he was single.” Hint: Look around this
album,” a status update says.....
http://www.firstpost.com/business/end-of-good-times-on-facebook-for-alcohol-brands-410913.html
The ruling was in a case involving Smirnoff. “The Board did not
pursue the specific Smirnoff complaint, but ruled in general that
Australia’s advertising laws were applicable to everything on a brand’s
page — and not just content generated by the company, a ruling with
significant impact for large brands where thousands and thousands of
comments are regularly posted,” the Brandchannel report says.
In India, if “advertising laws were applicable to everything on a
brand’s page” in the context of Facebook, all pages belonging to alcohol
brands would instantly become illegal – as alcohol advertising has been
banned in India under the Cable Television Network (Regulation)
Amendment Bill, which came into effect on September 8, 2000.
In mass media alcohol brands have resorted to marketing ‘surrogate’
products with the same name as the alcohol brand. Alcohol brands have
‘launched’ mineral water, CDs, event properties, soda water, and so on
to circumvent the alcohol advertising ban.
Teacher’s whiskey, on the India FB page , plugs the product openly However, there has been no such restriction on social media in
general and Facebook in particular – so brand pages openly talk about
and promote alcohol. For example, on Smirnoff India’s FB page,
an update says: “They say that a match made in heaven is too good to be
true. From the world’s number one vodka brand. Presenting Smirnoff
Espresso – the unique blend of coffee and vodka. It’s available in
Mumbai, Pune and Goa and is coming to all your cities soon! Now what can
beat this match?” Teacher’s whiskey, on the India FB page ,
plugs the product as openly. “Scotch Whisky Trivia: Whose quote is
this: “No married man is genuinely happy if he has to drink worse whisky
than he used to drink when he was single.” Hint: Look around this
album,” a status update says.....http://www.firstpost.com/business/end-of-good-times-on-facebook-for-alcohol-brands-410913.html
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