In a development which could impact the way brands in certain
categories use Facebook, āThe Australian Advertising Standards Board
has ruled that Facebook is an advertising medium, and as such, company
pages must comply with pertinent codes and laws, vetting all public
posts to ensure they are not sexist, racist or factually inaccurate,ā
says Brandchannel.
Teacherās whiskey, on the India FB page , plugs the product openly However, there has been no such restriction on social media in
general and Facebook in particular ā so brand pages openly talk about
and promote alcohol. For example, on Smirnoff Indiaās FB page,
an update says: āThey say that a match made in heaven is too good to be
true. From the worldās number one vodka brand. Presenting Smirnoff
Espresso ā the unique blend of coffee and vodka. Itās available in
Mumbai, Pune and Goa and is coming to all your cities soon! Now what can
beat this match?ā Teacherās whiskey, on the India FB page ,
plugs the product as openly. āScotch Whisky Trivia: Whose quote is
this: āNo married man is genuinely happy if he has to drink worse whisky
than he used to drink when he was single.ā Hint: Look around this
album,ā a status update says.....
http://www.firstpost.com/business/end-of-good-times-on-facebook-for-alcohol-brands-410913.html
The ruling was in a case involving Smirnoff. āThe Board did not
pursue the specific Smirnoff complaint, but ruled in general that
Australiaās advertising laws were applicable to everything on a brandās
page ā and not just content generated by the company, a ruling with
significant impact for large brands where thousands and thousands of
comments are regularly posted,ā the Brandchannel report says.
In India, if āadvertising laws were applicable to everything on a
brandās pageā in the context of Facebook, all pages belonging to alcohol
brands would instantly become illegal ā as alcohol advertising has been
banned in India under the Cable Television Network (Regulation)
Amendment Bill, which came into effect on September 8, 2000.
In mass media alcohol brands have resorted to marketing āsurrogateā
products with the same name as the alcohol brand. Alcohol brands have
ālaunchedā mineral water, CDs, event properties, soda water, and so on
to circumvent the alcohol advertising ban.
http://www.firstpost.com/business/end-of-good-times-on-facebook-for-alcohol-brands-410913.html
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