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Maharashtra consumes around 30% of the total alcohol consumed in India and about 60% of wine produced locally.

As per survey, India produces around 12 million litres of liquor a year. Maharashtra is ranked as one of India's leading states for liquor production and is India's major beer consuming centre.
Besides, the state has around 16 liquor outlets per one lakh population and the per capita liquor consumption is at five cartons per 46 people.
Kerala and Punjab are leading liquor consuming states in India with Kerala alone accounting for 16% (per capita highest consumption in the country) and Punjab accounting for 14% of all the liquor consumption.
Andhra Pradesh, Haryana, Himachal Pradesh, Karnataka, Rajasthan, Tamil Nadu and West Bengal are the leading liquor consuming states in that order, accounting for 40% of all the liquor consumed in India.
As per the survey, India's alcoholic beverage market comprising beer, wine and spirits will reach over Rs1.4 lakh crore mark in 2015 from the current Rs50,700 crore.
Nearly 15% to 20% of the liquor consumed annually is estimated to be counterfeit, causing tax losses to the state governments and brand reputation damage to the manufacturers.
visit http://www.dnaindia.com/mumbai/report_maharashtra-takes-to-sundowner-too-early_1607636


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